Our Stories: Rebecca Blandford

Written by NZBWN.

Rebecca Blandford Profile Picture.docx

After experiencing one university term in the UK, Rebecca returned to her family in Auckland unable to understand why anyone would want to live in London as it was ‘so terrible and boring’. So it is quite ironic that, fast forwarding a few years, Rebecca is known to her many readers as Runawaykiwi and regularly blogs on how to get the most out of London life, including ‘coffee, culture and how to survive this crazy city’.

But that’s only one aspect of Rebecca’s London life – in her corporate life she is a business analyst for The Travel Corporation and she also makes and sells iconic jewellery under the name Zeal & Heart (www.zealandheart.com)

So how did that all come about? Rebecca says she made a ‘questionable life decision’ by studying to be a tax accountant, and after one year in her job, her mum suggested that as she wasn’t happy she might as well try England again.

04 Jan - Review - Social Media - New Face of Entrepreneurship

Written by Joanna Alpe.

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Global Entrepreneur Week - London

Gathered in the top floor of a Covent Garden Salon, the buzz and electricity in the room as we got started was fairly deafening. It was Global Entrepreneur Week, a week programmed with talks and workshops focusing on how-tos and personal stories of entrepreneurial journey - and it was abundantly clear to me that we had an audience armed with questions, full of anticipation and a strong desire to learn from the people on stage. The perfect setting then to hold a conversation about growing a following online, learning from some of New Zealand’s best: Celeste Wong from The Girl In The Cafe, Rebecca Page from RebeccaPage.com and Jacqueline Gilbert of c1209.
 
The conversation began with each speaker sharing their story, as I asked them how they got started and to share the unexpected challenges and breakthroughs along the way. The common theme was resilience, tenacity and vision. Not giving up. As we spoke each speaker's perspective shone through, connecting with the audience through background, industry - or even chosen social media platform. Celeste was the instagram expert, sharing insights she has learnt along the way in founding and growing the reach of her personal brand The Girl In The Cafe.
 
Rebecca shared impressive data expertise, welding Facebook analytics powerfully to gain real impact. Jacqueline displayed a real understanding of her audiences nuances and the need to be smart about where to put your online ad spend, choosing incredibly targeted niche influencers over influencers with millions of followers.With the audience hanging on every word, the Q&A at the end was unsurprisingly fast and furious. It was impressive to see an event where speaker and audience could be so connected, and share so directly. I have no doubt this talk inspired many in the audience to push further into their own projects with more efficacy than before.
Certainly the smiles that blanketed the room as we closed up the event were an good metric of a great night out.

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20 November - Review 'Authentic Happiness' Business Book Brunch

Written by Bee Christie.

authentic happiness pictureReview of October’s Business Book Brunch:

Authentic Happiness by Martin Seligman

We have a saying in our family: “This is happiness”. We use these words to describe a perfect, happy moment and find ourselves saying it often while away on holiday or sitting in a picturesque location usually with a drink in our hand. Happiness has, therefore, always been very top of mind for me, and I actively try to pursue a ‘happy life’ day to day. I was very excited to be reading Martin Seligman’s book called Authentic Happiness and looking forward to discovering secrets on how to be genuinely happy more of the time.

I soon discovered I’ve been pursuing, what Seligman calls, a Pleasant Life. I’ve been using short cuts to find moments of happiness that have an immediate and positive impact on my emotional state but don’t have a long-lasting effect. Seligman uses examples like eating an ice cream or having sex. My short cuts have been holiday adventures and alcoholic beverages. He says people leading this sort of life can feel like they are “fidgeting unto death” because they are going from one thing to another without finding real purpose in life.

What's the Goss?