From a young age, fashion was always high on Sera’s agenda, even when milking the cows was involved! Growing up on a large dairy farm in Reporoa, a small rural community in Rotorua Lakes, Sera made many of her own clothes, describing her style as ‘a little different’. She explains, “I loved the farm, I loved growing up on the farm, but I would spend hours watching fashion TV and sketching designs.”
Attending St Peters in Cambridge, where Sera was lead soprano, she excelled in music and art. However, without having a set career dream, Sera took a year out after school as an au pair in Switzerland before returning home to work in a designer boutique. It was this role which then led her to pursue her childhood passion, completing a certificate in Creative Arts and Design in Wellington, followed by a Diploma of Fashion Design through the Tauranga Toi Ohomai Institute of Technology.