Our stories: Sera Hathaway
From a young age, fashion was always high on Sera’s agenda, even when milking the cows was involved! Growing up on a large dairy farm in Reporoa, a small rural community in Rotorua Lakes, Sera made many of her own clothes, describing her style as ‘a little different’. She explains, “I loved the farm, I loved growing up on the farm, but I would spend hours watching fashion TV and sketching designs.”
Attending St Peters in Cambridge, where Sera was lead soprano, she excelled in music and art. However, without having a set career dream, Sera took a year out after school as an au pair in Switzerland before returning home to work in a designer boutique. It was this role which then led her to pursue her childhood passion, completing a certificate in Creative Arts and Design in Wellington, followed by a Diploma of Fashion Design through the Tauranga Toi Ohomai Institute of Technology.

It was during a mundane afternoon trip to a London bank back in 2014, that the idea for Celeste Wong’s 'The Girl in The Cafe' web series came about. Celeste, a Dunedin-born Londoner, was reflecting on what it was that she loved, and what she could do with her passions moving forward. The actress, marketer, writer and coffee expert decided to launch a project involving the three constants in her life: coffee, people and conversations.
In a megacity like London, it can be hard to find a sense of local community but Emma Rigby has brought her quintessentially kiwi approach to community building to the UK. She has spent the last 10 years building a multi-faceted, award-winning social enterprise for her borough in North London.